The Ley of the Land

There’s a special kind of magic in humanity’s ability to find patterns where none exist. Some people look at a cloud and see a dog. Others look at a map and see divine pathways of mystical energy controlling the fate of mankind. The difference is that one of those people grows out of it by … Read more

The Barnum Effect: How Cold Reads and Warm Lies Keep Selling

If you’ve ever sat across from a psychic, a palm reader, a tarot card enthusiast, or anyone calling themselves a “spiritual intuitive” and thought, “Wow, they really understand me!” — congratulations. You’ve fallen for one of the oldest psychological parlor tricks in the book: the Barnum Effect. Named after the great showman and legendary huckster … Read more

Raise Your Hand if You Believe in Energy Healing

The world, in its infinite descent into half-baked wishful thinking, has embraced energy healing like a drunk clings to the last stool at a bar at closing time. Somewhere along the line, we collectively decided that physics, biology, and chemistry—disciplines built painstakingly on centuries of blood, sweat, and Nobel prizes—were simply too stressful, and it … Read more

The Crystal Caverns Healing Grotto: Where the Only Thing You Absorb Is Humidity

Somewhere in the misty foothills of questionably named Mystic Valley, you’ll find the Crystal Caverns Healing Grotto — a site proudly advertised as “a rare confluence of natural energies, sacred vibrations, and ancient cosmic alignments.” What it actually offers is a damp cave, a thinly veiled gift shop, and an excellent opportunity to question your … Read more

Palmistry: Life Lines, Tall Tales, and Sweaty Hands

Palmistry — or chiromancy, if you’re feeling pretentious — is the ancient art of pretending that the tiny, random creases on your palm contain the secrets of your personality, your future, and possibly your past lives, if the reader is feeling ambitious and the client looks like a good tipper. According to palmists, the major lines … Read more

Smudging: Sage Advice Nobody Asked For

There’s something particularly grating about watching a suburban yoga instructor in $200 leggings stand in a circle of tourists, waving a smoldering bundle of sage like they’re warding off invisible mosquitos, and announcing that they’re “clearing negative energy.” Welcome to the world of modern smudging — where ancient spiritual practices are Xeroxed, mispronounced, stripped of … Read more